From 2021 to 2025, I wore many hats at ANIMIX, Israel’s largest animation festival, spanning curation, creative production, and artistic direction. I brought international artists to Tel Aviv, raised funding, built partnerships with cultural and industry organizations, and above all, worked to make the festival as exciting and meaningful as possible for its audience.
THE CHALLENGE
Making an ambitious international festival work on a limited budget meant constantly finding creative ways to build partnerships, raise funding, and create value for everyone involved. I focused on relationships and win-win collaborations that could bring world-class artists and work to our audience, even when money was tight. Along the way, I led teams of around 20 people across production, curation, social media, PR, web, and events.
WHAT I DID
✦ Artistic strategy & creative direction
✦ Programmed 100+ festival events
✦ Curated 250+ international films
✦ Launched Israel’s first international animation competition
✦ Led production, partnerships & fundraising
✦ Brought international artists to Tel Aviv
✦ Led multidisciplinary teams of 20+ people
✦ Led the festival rebrand, including a new visual identity and logo
20+
Team
$100K
Annual Budget
100+
Programs
250+
Films
Festival in Action
